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NBC Went to Oprah Before Leno for Prime Time

Before deciding to put Jay Leno in prime time, NBC offered its 8 p.m. timeslot to Oprah Winfrey. NBC Universal CEO Jeff Zucker said that the notion of Oprah having a nightly show in prime time wasn’t a new idea….

Kimmel Quips as ABC Touts Power of Broadcast TV to Ad Buyers

Like Fox on Monday, ABC on Tuesday went before advertisers and media buyers to pitch the mighty power of broadcast TV and show off some of the new shows that will be on its fall schedule. “Television is the strongest…

History Special to Reveal Revolutionary Fossil, Sponsored by Ally Bank

History plans to air a special on the discovery of a 47 million-year-old primate fossil that scientists say will revolutionize the understanding of evolution. “The Link” will air May 25 at 9 p.m., with limited commercial interruptions under a sponsorship…

NBC Upfront: Splitting Seasons, Lots of Leno

NBC is splitting its new series offerings between fall and winter, limiting its fourth-quarter debuts to two new dramas, one new sitcom—and a whole lot of Jay Leno. The network also has passed on scheduling “Medium” and “My Name Is…

Fox Reveals Schedule Touting Stability

Fox kicked off the television networks’ upfront presentations with a plan to stay as stable as possible in the fall so as to avoid overhauling its lineup in winter, Television Week reports. The network will put “So You Think You…

William Morris Lays off 120

William Morris said it’s laying off 120 employees, or about 15% of its staff, ahead of its merger with Endeavor, the Los Angeles Times reports. About 40 of those people are agents, with the remaining being support staff, the newspaper…

ABC Unveils ’09-’10 Slate at Upfront

ABC is making some big moves in the fall, launching an all-new comedy night and slotting buzz drama “Flash Forward” in the key 8 p.m. Thursday time slot. Other big plays include a new Mark Burnett reality show, “Shark Tank,”…

Fox Upfront Kicks Off TV Ad Ritual; Remote-Free TV Reimagined

With Fox preaching stability in its lineup, its upfront presentation was reminiscent of last year’s. The main thing upsetting the sense of déjà vu was that this year’s presentation at New York’s City Center and party afterwards at Central Park’s…

Credit Suisse Expects Upfront Sales to Drop 15%

Credit Suisse is forecasting that sales in the broadcast upfront market will drop 15% to $7.9 billion. Analyst Spencer Wang expects the broadcasters, whose ratings were down 10%, to sell 5% less primetime inventory at flat pricing. For TVWeek’s comprehensive…

Recession Leads to Upfront Price-Cut Talks

Media buyers are talking about price rollbacks ahead of television’s annual upfront advertising market this week, although network executives say demands for cuts have softened since the rebound of the stock market, Television Week reports. The recession is shaking up…