The marketing team at Chrysler, which is in the midst of bankruptcy restructuring proceedings, has recommended that management stay out of the TV upfronts this year, to avoid saddling it with long-term contracts, says Ad Age. The automaker spent nearly…
Automaker Subaru will be the lead sponsor for the new season of “Dog Whisperer With Cesar Millan,” under National Geographic Channel’s first deal of the upfront season, says Mediaweek. As part of the deal, Subaru’s Forester will be integrated into…
Lifetime Television is teaming up with Mary Kay, Inc. for a new marketing program to promote the third season of the network’s original drama “Army Wives.” Mary Kay will sponsor the third season premiere on June 7, as well as…
Showtime is shunning the usual Emmy advertising campaign in the daily Hollywood trades in favor of an exclusive 13-day splash in the Los Angeles Times, Television Week’s TVMoJoe reports. Showtime is taking out "tower ads," or ads that run the…
Nickelodeon Magazine is shuttering this week, a move which will result in the lay offs of 30 employees, the Los Angeles Times reports. The magazine–like the network, owned by Viacom–was created in 1993 and reached a circulation of more than…
Google advertising executive Erin Clift is leaving to join AOL next month, where she’ll work with former colleague and AOL CEO Tim Armstrong, Advertising Age reports. At AOL, Clift will serve as senior vice president-global sales development, where she’ll also…
Broadcast reality television shows are able to better engage viewers than scripted shows, although the latter tends to draw younger and wealthier viewers, MediaPost reports, citing research from ExperianSimmons. Using a scale with the top rating being 500, the study…
General Motors Corp. owes advertising firms Publicis Groupe SA and Interpublic Group of Cos. and their subsidiaries $167.4 million, Bloomberg News reports, citing a list of the bankrupt company’s top 50 unsecured creditors. That’s bad news for the television…