Ford will become a top sponsor of CNN’s “Black in America 2” as the automaker, which has escaped the financial troubles of Chrysler and General Motors, continues to advertise on television, Broadcasting & Cable reports. “Black in America 2,” a…
The consulting company L.A. Office has started an online social network for Hollywood brokers of promotional partnerships on TV shows and movies, Daily Variety reports. The site, at LAOffice.com, has 2,000 marketing opportunities listed and includes elements such as profile…
Some buyers are optimistic that advertisers will cancel a lower percentage of their upfront buys in the third quarter than they did in the second quarter, TelevisionWeek reports. Many major buyers have asked for an received extensions so they haven’t…
Buyers Expecting 1st-Quarter Levels
TV’s No. 1 Advertiser Looking for Deeper Cuts in Upfront
Women@NBCU Research Zeroes in on ‘Recession-Proof’ Females
The idea of targeted advertising has been held out as the promised land of marketing, a sort of holy place where advertisers can finally talk directly to consumers about their products and services, without mindless chatter. In this nirvana state…