Jacki Kelley had worked with media agencies, but never for one before joining Universal McCann North America as president last week. “I have considered them close partners for my entire career,” says Ms. Kelley, who worked for a number of…
Dogs may whisper, but cats and their owners have concerns as well. Animal Planet is bringing back “Housecat Housecall” for a second season beginning June 6. Episodes of the 12-week series profile cat-owning families who work with host Dr. Katrina…
ShortTail CEO David Payne is speaking with major online media publishers with the hope of signing on partners to test a new method of deploying online video ads, MediaWeek reports. Payne is hoping to test the Digital 30 (D30) ad…
WCBS-TV in New York has started an advertising sales push that retools print spots into TV commercials and tries to re-sell them to the advertisers, Broadcasting & Cable reports. The trade paper says the CBS-owned TV station tells clients about…
Unilever has been “reversing” the upfront by presenting its brand plans to media outlets and having them develop media and content deals tailored to the company, Advertising Age reports. The rest of the upfront market could be down as much…
Last Thursday’s “30 Rock” featured multiple mentions of the NBC Universal film “Mama Mia,” but the network insists it was the doing of the show’s writers and not a product placement, the New York Times says. The paper calls it…
With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online…
Mark Burnett’s “Expedition Africa: Stanley and Livingstone” will debut May 31, marking Burnett’s first original show for cable in years, Advertising Age reports. The show will follow the route taken by Dr. David Livingsone and Henry Morton Stanley in their…
Chrysler, which has been operating in bankruptcy for a week, will start a national primetime television ad campaign beginning May 11, Advertising Age reports. The goal is to build potential buyers’ confidence in its vehicles, the trade paper says. The…