This season’s upfront had an odd message from the broadcasters: that most shows are still watched on TV, Advertising Age reports. With the rise of Hulu, DVRs and Facebook, network executives sought to make the case for watching TV on…
Most media buyers say advertising spending cuts may fall in the 5% to 8% range for this year’s upfront, smaller than the decline of as much as 20% predicted by some analysts for prime time, the Hollywood Reporter says. While…
Forecast Spending Declines Indicate Sales Volume May Drop
Media agency owner Aegis Group said it will cut bonuses of top executives to protect profit margins, Dow Jones reports. “We will reduce variable costs by reducing variable pay levels. It is quite a substantive sum,” chairman John Napier tells…
Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James, Television Week reports. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own today, has been pumping up…
Television Week is aggregating all the video clips from new shows that TV networks are showing advertisers at the upfront in New York. Check out TVWeek.com’s New Season Preview video player to get a taste of what next season has…
Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own Wednesday, has been pumping up the amount of…
The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on…
Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately. She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or…
It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show. But TiVo notes the most-watched commercial didn’t air in the top-rated episode…