Instead of going into the secretive world of the CIA, Brian McMahon wound up in the mysterious world of media barter. Mr. McMahon, CEO at Orion Trading, part of Interpublic Group’s Mediabrands unit, says barter is a service that many…
“The Biggest Loser” has proven to be a big winner for Jennie-O Turkey Store. The NBC series, which chronicles the efforts of overweight people trying to reduce their size and improve their health, might not seem the most appetizing place…
Nielsen looked at digital video recorder use in local markets and found that the ones with the most playback viewing were those with the least penetration. Nielsen attributes those findings to the early adopter effect. It appears that the people…
NBC began wooing advertisers Monday with a video of its new shows and promotional talk about Jay Leno’s move to prime time, Television Week reports. It was a switch from last year, when NBC presented its plan without much video,…
Advertising sales at television stations will decline 15% to $17 billion by the end of 2009, MediaPost reports, citing a report from Chantilly, Va.-based BIA Advisory Services. Ad sales may improve slightly next year, rising less than 1 percent to…
Huggies and Old Spice, brands that have in the past relied on television advertising, are deciding to skip the medium in favor of digital and print spots for some of their initiatives, Advertising Age reports. For Kimberly-Clark’s Huggies, the brand…
E.W. Scripps Co.’s first-quarter TV revenue dropped almost 21% from last year to $60.4 million, TVNewsday reports. While both local and broadcast TV revenues were down, retransmission revenue was up 41.5% and political advertising almost disappeared completely compared with the…
Advertising spending across all media declined by 4.1%, or $141.7 billion, in 2008, while television ad spending gained slightly during last year, a report from TNS Media Intelligence said today. Compared with 2007, television advertising expenditures grew by 0.1%, the…
Tresemme and Propel vitamin water have signed on as multiplatform sponsors for Bravo’s “The Fashion Show.” Two additional sponsors, a wireless carrier and a health and beauty company, will be revealed during the show’s run, which premieres May 7. The…