Ad buyers increasingly want to buy time on the shows they like, rather than having to purchase across a TV network’s entire schedule to reach the one or two shows they’re seeking, Advertising Age reports. “I care more about the…
Barclays Capital analyst Anthony DiClemente has reversed his ad forecast for television next year, now predicting broadcast ad spending will rise 4%, MediaPost reports. Previously, he had predicted a 1% decline in TV spending next year, the publication says. He…
Fox will reveal its fall schedule today to advertisers in New York and stability is the watchword, Television Week reports. As usual, the network is taking steps to bolster its line-up before “American Idol” appears in January, USA Today says….
Will Economy Favor Buyers or Sellers?
One of the most powerful ways marketers can create impact in the marketplace is to reconfigure their offerings in a way that breaks with conventional category paradigms. When that reconfiguration provides consumers with more or better options than were previously…
According to Turner Broadcasting research, advertising spending on cable networks lags the viewership of the channels, MediaPost reports. While ad-supported cable has a 60% share of prime-time total viewers, the channels only grab 29% of television’s prime-time ad spending, the…
TV’s top-rated show, “American Idol,” also topped the Content Power Ratings list put together by media buyer Optimedia US. The list, released Thursday, also held some surprise shows. To create the Content Power Ratings rankings, Optimedia factors in TV audience,…
The parties surrounding next week’s broadcast network upfronts will be much less grand than in past years, while the presentations themselves will feature less glitz, the Los Angeles Times says. One sign of the new economic reality: William Morris canceled…
Advertising spending losses hit cable operators hard, as many MSOs anticipate slower climbs once sales begin to pick up, Multichannel News reports. Comcast posted a 25% loss in ad sales revenue, while Charter Communications, which posted a 6% revenue increase,…
TVNewsdayPolitical ad spending could rise to as much as $1 billion in 2009, TVNewsday reports, citing claims from Campaign Media Analysis Group founder and president Evan Tracey. One of the reasons for the high prediction is an increase in spending…