Marketers are asking the television networks and Nielsen to produce ratings for how many viewers actually watch their ads, Advertising Age reports. The current ratings system, known as C3, tracks how many viewers didn’t skip past an “average commercial minute”…
Yahoo is created three new ad services, AdWeek reports. The services each promote better targeting by using a consumer’s previous online activity, the trade paper says. —Aimee Picchi
Comcast has promoted Steve Margosian to oversee sales and marketing for its Versus network and Golf Channel, MediaPost reports. The move comes as the company integrates sales operations of the two channels, the trade site says. —Aimee Picchi
Film and television commercial director Howard Zieff died, the Associated Press reports. He was 81. Zieff, who directed films such as “Private Benjamin,” also created slice-of-life TV commercials such as his “Spicy Meatball” ad for Alka-Seltzer, the news agency says….
U.S. Federal Trade Commission member Jon Leibowitz is expected to be appointed the next chairman of the agency, Bloomberg News reports, citing an administration official. Before joining the FTC, he served as a lobbyist for the Motion Picture Association of…
“Mad Men” creator Matthew Weiner, along with singer Barry Manilow, will be honored by the Clio Awards in May for his contributions to the advertising industry, Advertising Week reports. Weiner’s show, which airs on AMC, revolves around the lives of…
Comcast’s investment in interactive advertising cooperative Canoe will have little effect on the U.S. cable leader’s earnings this year, Multichannel News says, citing Comcast Chief Operating Officer Steve Burke. Still, Comcast has maintained its pace of advertising in the venture,…
Overall spending on media and communications will fall .4% in 2009, according to private equity firm Veronis Suhler Stevenson, revising downward an earlier estimate. The new projection was generated in response to the economic downturn. The revised forecast is down…
The drumbeat of doom for TV advertising has sounded for more than a decade—DVRs, channel surfing, fragmentation, clutter, the flight to digital media … Jay Leno moving to primetime. Now the recession has even TV’s most reliable moneybags of yore,…
A study due out next month shows that despite worries about fragmentation and digital video recorders, the effectiveness of advertising on television hasn’t declined, Advertising Age says. The study, funded by Nielsen’s Council for Research Excellence, finds that TV remains…