Media outlets are changing their stance on prohibiting certain kinds of ads after the traditional staples have begun cutting back on spending, the Los Angeles Times reports. During commercials for last Sunday’s Grammy Awards, viewers in Los Angeles saw spots…
Just weeks after pulling out of the business of selling newspaper advertising, Google said it is exiting the radio ad sales business, the Wall Street Journal reports. The retreat raises questions about Google’s prospects selling TV commercials, an effort that…
Advertising agency holding company Publicis Group reported a 1.1% decline in net profit for 2008, the Wall Street Journal reports. CEO Maurice Levy said he expects the company will be the top performer in the sector this year, the paper…
Standard & Poor’s might cut its credit rating on advertising services company Omnicom Group, Dow Jones reports. Omnicom reported a 14% drop in fourth-quarter income and the ad industry is expected to continue to weaken, the news wire says. —Jon…
Anheuser-Busch InBev’s U.S. chief creative officer Bob Lachky is leaving the company, the Wall Street Journal reports. Lachky was the main advertising executive behind some of Budweiser’s most recognizable ad campaigns, including the “Whassup” spots and commercials featuring party dog…
Google says TV programmers can boost viewing by paying for a search ad link, MediaPost reports. When TV networks buy such an ad, which usually appears at the top or right of “organic” results, it boosts the likelihood that viewers…
GroupM, a division of WPP, signed with the Nielsen Co. for a new ad-tracking service called KeepingTrac, MediaPost reports. With the new service, GroupM will be able to track ad campaigns in-flight and on the fly, as opposed to waiting…
Ad agency holding company reported that its fourth-quarter net income fell 14% as clients cut back on spending, Dow Jones reports. Omnicom already has laid off 5% of its workforce and ad spending is expected to weaken further, the wire…
MTV, which sees itself as a leader in making its content available to its mostly younger viewers on multiple screens, says television remains most often the place where engagement initially is formed with programming. Engagement grows as the viewer interacts…
The world of local media, particularly local television, seems to have deep problems right now. But Cecilia Bizon, VP overseeing local activation at Starcom, sees promise. To Ms. Bizon, local has the ability to be relevant at a time when…