Rino Scanzoni, the chief investment officer at GroupM, said the advertising market may be in a better position now than in the last recession in 2001, when it followed the ad-boom of the dot-com bubble, MediaPost reports. Still, Scanzoni said…
ABC sold 26 minutes of advertising time for about $72 million in its Feb. 22 Academy Awards broadcast, the most since 2004, TNS Media Intelligence says. The high number of sales came despite General Motors and L’Oreal, two major sponsors,…
Television advertisements may be more effective at boosting sales and brand awareness than they’ve ever been, as busier people use time in front of the TV to relax and escape their everyday lives, Advertising Week reports, citing a survey by…
Hearst-Argyle’s fourth-quarter sales fell 9% from a year earlier as a boost in political advertising failed to offset an overall decline in ad spending, Broadcasting & Cable reports. A drop in both local and national advertising spending across all businesses…
ESPN and Discovery Channel were the networks where advertisements for advanced television services like high definition and video on demand were most effective, Multichannel News says, citing a Beta Research poll. Scripps Networks, Comcast Cable Networks and Turner Entertainment rounded…
CBS says it’s kept all of its major corporate advertisers for next month’s broadcasts of the NCAA Men’s Basketball Tournament, including General Motors, Broadcasting & Cable reports. CBS, which also has AT&T and Coca-Cola as some of its larger March…
At a time when most networks and marketers are looking for ways to keep viewers glued to the tube, particularly when a commercial airs, a cable channel and an advertiser are encouraging young people to go outside and play instead…
Mike Hess thinks of himself as a well-rounded guy who just happens to have a passion for data analytics. This month, Mr. Hess joined Carat from OMD, where he was global research director for five years. As executive VP for…
U.S. mobile advertising sales will surge almost twentyfold between 2008 and 2013, or about 81% a year, to about $3.1 billion, while mobile local search-advertising sales will jump sixtyfold to $1.3 billion, TVNewsday reports, citing BIA Advisory Services unit Kelsey…
Nike is commemorating the return of Tiger Woods to the professional golf tour after his knee surgery by debuting a television-advertising campaign called “The Good Life” tomorrow on ESPN and the Golf Channel, Advertising Week reports. The one-minute spot also…