Internet Television Moves to Center Stage
With Online Video Expected to See Ad Growth, Heat Is on
Advertising
‘Chris Isaak Hour’ Makes Debut With New Ad Format
Like Fox’s ‘Fringe,’ A&E Series Will Air With Limited Commercials in Exchange for Higher Rates
Limited Advertising in Isaak Show
The new “Chris Isaak Hour” on the Bio Channel will contain just eight minutes of national advertising, compared to the normal 11 minutes, Advertising Age reports. Bio’s parent, A&E Television Networks, hopes marketers will pay extra for a less-cluttered, most-engaging…
Commercials Help Viewers Enjoy Shows
A new study shows that commercial interruptions often make television shows more enjoyable, Time magazine reports. When annoying breaks end, viewers are happy to have their program back, according to the study, called “Enhancing Television-Viewing Experience Through Commercial Interruptions.” —Jon…
Media’s 4Q Ad Sales Drop
Media companies’ advertising sales fell in the fourth quarter from a year earlier as the effects of the economic downturn outweighed a bump in political advertising, Multichannel News says. While cable companies were able to offset the drop with more…
Activision Shops $200 Million Account
Activision Blizzard, the world’s largest videogame publisher, is shopping its $200 million global-media account, which is now fulfilled by Publicis Groupe’s MediaVest unit, Adweek reports. While MediaVest will try to keep the account, Havas’ MPG and Omnicom’s OMD are among…
Local Ad Spending to Fall Through 2013
Local advertising spending in the U.S. will fall by 1.4% a year through 2013 on the combination of the economic downturn and more interactive advertising spending, AdWeek says, citing a study by BIA and Kelsey Group. Spending on so-called traditional…
GM to Cut ’09 Marketing Spending
General Motors will cut 2009 marketing spending by $800 million, by reducing vehicle incentives, after taking a $9.6 billion loss in the fourth quarter Advertising Age reports. The automaker in December said that by 2012, it would decrease advertising and…
Sponsors Return for Univision’s ‘Belleza Latina’
Univision Network has enlisted AT&T, JCPenney, State Farm and Maybelline New York and Garnier Fructis as returning sponsors for the third installment of “Nuestra Belleza Latina” (Our Latin Beauty). The title sponsors will be integrated into the beauty competition program…
Axe Cuts Content Deal With Four Viacom Nets
Unilever has cut a deal to promote its new line of Axe hair products with original content on Viacom networks Comedy Central, Spike TV, VH1 and MTV, Advertising Age reports. The content pushes viewers to a March 15 block of…