Some brands got exposure to millions of viewers during the Super Bowl without buying a commercial. Some brands were on products used by players or coaches, while others appeared as signage within Raymond James Stadium in Tampa, Fla., and got…
A new survey found that marketers cut budget more sharply than previously predicted. The Association of National Advertisers found that 37% of marketers say they plan to reduce budgets by more than 20%. When they were surveyed in August, only…
Gray Television has signed up to test Backchannelmedia’s interactive ad-technology on its 26 TV stations, joining a few other station groups such as LIN TV, Broadcasting & Cable reports. Viewers see an icon on their TV screen and can click…
With advertising sales declining in the recession, branded entertainment is getting a second look from television networks as a viable solution, Broadcasting & Cable reports. Jay Leno, who started referring to Garmin GPS systems in 2007, may be offer a…
The recession is hitting the national television advertising market as marketers cancel big chunks of the upfront buys they made last spring, TelevisionWeek reports. The cuts range between 10% and 15% so far, and media executives said they feared it…
NBC wouldn’t let its owned stations show Miller High Life’s much-ballyhooed 1-second spot during the Super Bowl, Advertising Age reports. The spot made fun of Anheuser-Busch for spending $3 million for 30 seconds on commercials during the NBC Super Bowl…
The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For…
Devalued Assets, Advertising Downturn Put Dent in Earnings
Sponsors Help Spread Events Across Platforms
Pedigree Food for Dogs, Toyota and Petco will sponsor USA Network’s presentation of the Westminster Kennel Club Dog Show (WKC) on Feb.9-10. All three companies will create an integrated marketing campaign spanning on-air broadcasts and the Internet. Returning sponsor Pedigree…