Major advertisers General Motors and Anheuser-Busch are insisting on new, slower payment terms for the companies that produce their television commercials, thel Wall Street Journal says. Media agency GroupM is also trying to get online publishers to wait longer for…
Even though it didn’t run in many markets, Miller is crediting the buzz around its one-second Super Bowl spot for an increase in sales of its High Life brand, Advertising Age reports. —Jon Lafayette
The Screen Actors Guild and the the American Federation of Television and Radio Artists will begin to negotiate a new broadcast commercial contract with a group led by advertisers and ad agencies on Monday in New York, the Hollywood Reporter…
This year’s Academy Awards broadcast may be among the lowest on record because the five Best Picture nominees’ combined box office gross is about a quarter of what the comparable group grossed a decade ago and about 20% less than…
Comcast said demand for the Web-advertising cooperative Canoe Ventures, which includes smaller cable companies Time Warner Cable and Cablevision, has stayed strong in spite of the economic downturn, Advertising Week reports. While Canoe’s earnings contribution to its investors won’t be…
NBC’s “ER” is tripling its price for 30-second advertising spots for the April finale of the 15-year-old medical drama, which will feature returning stars George Clooney, Anthony Edwards and Noah Wylie, Broadcasting & Cable reports. The show, which has been…
Nominees’ Low Box-Office Haul Could Mean Another Year of Low Ratings for Telecast
NBC Universal has created ads for TurboTax that mention nine of its broadcast and cable shows by name as part of a $20 million campaign, USA Today reports. NBC plans to create 20 campaigns for sponsors this year. “We want…
Peter Chernin, president of Fox parent News Corp., would be owed about $40 million in deferred pay and pension funds as well as other perks if he were to leave the company after his contract runs out in June, Business…
Automaker Infiniti has become the exclusive sponsor of college basketball in the Big Ten and SEC conferences. It also has signed new multimedia ad deals with ESPN and CBS. ESPN will air an “Infiniti Pre-Game Showcase” before key games, and…