An American Association of Advertising Agencies taskforce failed to agree on who owns performance data created from online campaigns, MediaPost reports. The result of the taskforce, formed as part of the AAAA’s initiative to upgrade media practices, underscores the difficulty…
Cablevision Systems will expand its ad-targeting service to 500,000 homes in the New York area this summer after a trial of 100,000 households, Multichannel News reports. The service delivers commercials based on a subscriber’s demographic information, the publication says. —Aimee…
A new study by Radboud University in the Netherlands finds that people are more likely to drink more alcohol if they’ve recently seen drinking in TV, films or commercials, BBC News reports. The study monitored 80 people between the ages…
Rick Marroquin is working on coming up with a name for his new company. Mediabrands, a division of Interpublic Group, recently appointed Mr. Marroquin managing director of a yet-unnamed new business unit that will focus on Hispanic media and marketing….
In preparing for television’s upfront advertising market, the intrepid folks at National Geographic Channel have discovered a mysterious zone not affected by the recession. Executives at the channel say first-quarter ad sales are up 11% and that the network is…
Glam Media executive VP of global marketing Scott Schiller will join Comcast Interactive as senior VP of advertising sales, MediaPost reports. Schiller, who will finish up this week with Glam, has not disclosed his reasons for departing, the site says….
This year’s American Association of Advertising Agencies’ conference, set for this week in New Orleans, is expected to have a more serious tone as the economy continues to be troubled, TVNewsday says. AAAA President-CEO Nancy Hill said attendance is expected…
Rainbow Media said it will be offering interactive advertising during this year’s upfront. The interactive elements will be available to subscribers on cable systems owned by Rainbow parent Cablevision Systems. “The interactive elements available to advertisers on Rainbow networks including…
TiVo’s fourth-quarter loss narrowed after trimming jobs and marketing spending, Bloomberg News reports. The Alviso, Calif.-based company lost $3.57 million, compared with a year-earlier loss of $6.4 million, while sales declined 20 percent to $59.2 million, the news service says….