A new study from Los Angeles-based advertising agency RPA shows that TV ratings have been down 7% to 10% for live viewing on some of the major broadcast networks, and commercial C3 numbers have been down between 5% and 8%,…
Forecasted drops in advertising spending going into this year’s upfront presentations will affect Spanish-language TV networks particularly hard, Media Life Magazine reports. “In Spanish-language media, we don’t see the increase in ratings that we used to that would have a…
A slew of new television advertisements are increasingly showing people of different races hawking products, the Associated Press says. The ads may be tapping into a desire for racial harmony after President Barack Obama’s election, or an awareness of the…
National Cable Communications named Greg Schaefer president and CEO. Mr. Schaefer has been president since 2004. NCC, owned by Comcast Cable, Cox Communications and Time Warner Cable, is the nation’s top spot cable advertising-sales firm. (Editor: Baumann)
Interactivity Increases Value, Adds Options
For Starcom’s Chris Boothe, the Goals Are Measurability and Accountability
The historic presidential election, the economic downturn, the changing face of media—a lot went down in 2008. The changes wrought by those and other events are reflected in our update on some past TelevisionWeek Media Buyer of the Year honorees…
Ad Agencies Seek Insight Into Usage
The theme of this week’s American Association of Advertising Agencies conference in New Orleans will be the consumer, but it might as well be the economy. These days they are one and the same, because the recession is changing all…
Ad Agencies, Marketers Will Respond to Panels of Young People, Baby Boomers and Women