Hyundai is going for Oscar gold. The Korean car company said it will air eight commercials during Sunday’s Academy Awards broadcast on ABC. Longtime sponsors General Motors and L’Oreal reportedly have pulled out of the event, often referred to as…
E.W. Scripps’ fourth-quarter television sales rose 2.1% on a jump in spending on political advertising, Broadcasting & Cable reports. Despite $26 million in revenue from political ads, overall revenue fell 6.2% because of newspaper declines, B&C says. —Danny King
Denny’s Super Bowl commercial, which promoted a free breakfast, gave the restaurant chain “a very encouraging lift in guest traffic,” CEO Nelson Marchioli told investors, MediaPost reports. Yet the full benefit remains to be seen in whether those customers become…
ABC’s station group is putting forward a proposal to offer ad buyers a discounted package for Sunday’s Academy Awards broadcast, a deal that would include 35 spots to run on nine of ABC’s local stations, MediaPost reports. The cost of…
The star turn by McDonald’s McFlurry dessert on last week’s “30 Rock” sure looked like product placement, but wasn’t, according to Advertising Age. NBC did run the script by McDonald’s, a scene was shot in a McDonald’s restaurant, and the…
Children’s cable networks such as the Disney Channel, Cartoon Network and Nickelodeon will be less hurt by the overall decline in advertising sales than other channels because of steadier viewing habits, Advertising Age reports. Ad sales for kids’ networks this…
Because only a handful of big advertisers are using Google’s television-ad service and due to a deep distrust of the company in the TV industry, it begs the question of whether the Internet company will pull the service, as it…
Despite the slumping advertising market, Scripps Networks is optimistic about the upfront. Scripps is preparing to launch a tour of media buyers and clients with a presentation using the new theme “Brands for Life,” starting in mid-March in Boston. The…
CBS’ fourth-quarter profit, to be announced this week, may fall more than 50% from a year earlier, despite strong ratings, because the network’s ownership of local television stations leaves it exposed to the drop in TV advertising, the Associated Press…