A new Nielsen report finds that product placement advertising in prime-time TV dropped almost 15% during the first half of the year, Daily Variety reports. The number takes both cable and broadcast into consideration. Alone, placement in broadcast prime time…
A&E Network has enlisted State Farm as an on-air sponsor for its new real-life series “Jacked: Auto Theft Task Force.” A&E will produce in-episode bumpers and customized vignettes, featuring a State Farm agent discussing vehicle safety tips and driving tune-in….
Study of Black Americans Goes Beyond Mere Demos to Motivation
Cable Brings Enhancements to the Aid of the 30-Second Spot
Second-by-Second Set-Top Box Data Key to Targeting Desired Viewers More Efficiently
While VOD Sponsorship Has a Ways to Go Before It’s Top of Mind, the Potential Is Vast
Interactive Program Guides Shine as the Last Chance to Sway Viewers With Tune-In Ads
J.J. Abrams’ “Fringe” wasn’t the only thing Fox debuted on Tuesday night. The network also introduced “Remote-Free TV” during the show’s premiere. “Remote-Free TV” refers to Fox’s experiment with reducing commercial breaks and charging more for them. It’s geared to…
With the presidential election in full swing, the New York Times takes a look at nonpartisan Web sites LivingRoomCandidate.org and Factcheck.org. The former is a site dedicated to political ads’ past with a collection that goes as far back as…
Look out below. John McCain’s success at increasing his poll numbers and controlling the presidential campaign’s agenda after the GOP convention appears to bode a far more negative tone in TV political ads in the campaign’s final two months. The…