The Big Three networks have agreed to phase out integration fees, MediaWeek reports. The fees, long considered archaic by advertisers and ad agencies, were used by the broadcast networks to cover the cost of inserting ads into programming. Since the…
Executives Watch, Wait on Ad Fallout
Geico, Toyota Sign Major Integration Deals With Channel
Campaign Spending Hasn’t Yet Reached Individual Markets
Sprint Nextel Chief Operating Officer Dan Hesse, who appeared in ads pitching the company’s unlimited pricing plan starting last March, will reappear in TV spots during the Emmy Awards, the Wall Street Journal reports. He’ll highlight Sprint’s cellphone-customization features. Chrysler,…
Microsoft will be the exclusive maker of banner advertisements running on CNBC’s mobile network, AdWeek reports. Microsoft has been in talks to build its mobile ad business through network clients such as Facebook and Digg, AdWeek says. Ford is the…
The delay in letting customers automatically conduct transactions through television advertisements is a result of pricing and common language for the process, not the technology, Media Daily News reports, citing MediaBank Chief Executive Officer Brad Keywell. MediaBank, which process about…
IAC/InterActiveCorp Chief Executive Officer Barry Diller said at a conference this week that television advertising practices, including spots that interrupt programming, will be adopted for Web video, while Web advertisements will continue to be designed to target specific users, the…
Media consultant MediaXchange named former Sony International television executive John Barber as its new creative director, Newsday says. Before Sony, Barber worked at Paramount and ABC, where he oversaw production of television series such as “Roseanne” and “Moonlighting,” the newspaper…
Microsoft is pulling its new ads featuring Jerry Seinfeld for spots that focus more on Microsoft products, the Associated Press reports. The commercials were met with much criticism by the bloggersphere, though a company senior VP in the marketing group…