NBC will run an ad from oil magnate T. Boone Pickens on its flagship network after initially objecting to it because the broadcaster said the spot didn’t support its claim that the U.S. wasn’t attempting to cut back on oil…
Traditional 30-second television commercials likely will no longer exist 10 years from now, Advertising Age reports. Such spots will be replaced by more specialized advertisements, such as interactive ads that will allow viewers to choose from a batch of commercials…
Although they still may not be able to watch it, advertisers will get a glimpse of what to expect from The CW’s “90210,” AdAge reports. Advertisers in the new show will be informed of its content via Media Information Services,…
The Internet may be the up-and-coming medium for political advertising, but it’s not yet a replacement for television, some experts in politics and advertising suggested during a forum at the Democratic National Convention. “It’s not quite there yet,” Joe Trippi…
British research company Taylor Nelson Sofres continues to oppose being acquired by advertising giant WPP Group, seeking a higher price even after GfK of Germany dropped its bid, the Wall Street Journal reports. TNS chief executive David Lowden calls the…
The two actors unions have agreed to a six-month extension of their contract with advertisers to appear in TV commercials, says Deadline Hollywood Daily. The actors were already working under an two year extension, which was set to expire on…
Media buyers and Wall Street analysts are saying their clients may pull back money already allotted for the upcoming fall TV season, AdAge reports. These deals were negotiated during the upfronts, but between now and mid-September, networks should prepare for…
TNT said it has sold special sponsorships for its new series “Raising the Bar” to Focus Features, Nissan and Quiznos. “Raising the Bar,” the legal drama from Steven Bochco, is set to premiere Sept. 1. The second episode of the…
HIT Entertainment, the company behind Barney, Bob the Builder and Thomas the Tank Engine, has enlisted online advertising firm Gorilla Nation to represent the U.S. Web sites of its aforementioned children’s entertainment brands with selected advertisers, MediaPost reports. Gorilla Nation…
Advertising giant WPP Group is more likely to succeed in its effort to acquire market research company Taylor Nelson Sofres now that German company GfK is reportedly bailing out of the bidding, the Wall Street Journal says. WPP made a…