Ad spending on U.S. broadcast TV dropped 6% during the first half of 2008 compared to the same time period last year, a new report from Nielsen Monitor-Plus reports. The big difference between the two time periods: the Writers Guild…
Nielsen today officially launched its monthly syndicated reporting service for out-of-home video networks, MediaWeek reports. Nielsen On Location Media debuts having already signed a number of clients including Gas Station TV, the Hotel Networks and Arena Media Networks. Out-of-home video…
Advertising spending across all media fell 1.4% during the first half of 2008, the Nielsen Co. said Thursday. Despite the overall declines compared with the first six months of 2007, some television categories showed growth during the first half, including…
CBS head Leslie Moonves repeatedly tried to calm the nerves of investors when he spoke Wednesday at a conference in New York, Broadcasting & Cable reports. “We’re in a state of transition,” Moonves told the audience. “But having said that,…
No surface is too big or unusual when CBS scouts for locations to promote its fall lineup, Daily Variety reports. The network has painted a giant black and yellow ad for “The Amazing Race” near Los Angeles International Airport, big…
Best Buy is the latest big TV marketer to cut its spending costs, Advertising Age reports. The electronics and multimedia retailer isn’t expecting the same level of consumer spending in the second half. Despite a 12% rise in revenues, quarterly…
The latest figures from the Nielsen Co. show that product placement was down 15% in the first half of the year. But a closer look behind the numbers indicates that advertiser demand for product integration—or the networks’ willingness to provide…
Jason Meil could have been working at Lehman Brothers now. Mr. Meil started his career at the once-venerable investment bank that just collapsed, but he decided to indulge his more creative side, moving into the media business. Earlier this month,…
In a lackluster advertising market, media companies are looking to airport terminals for new revenue streams, says the Associated Press. Television and print organizations including USA Today, CNBC, Fox News, CNN, Sports Illustrated and the New York Times have opened…
Advertising Age looks at Monday’s Wall Street meltdown and how it will affect ad spending. Advertising analysts are predicting little short-term fallout, since the companies that triggered Monday’s downturn aren’t big players when it comes to marketing spending. What analysts…