Disney Channel’s “Hannah Montana” is further extending its brand, offering a Hannah Montana bear at Build-a-Bear Workshops across the nation beginning Thursday, Promo Magazine reports. The newest bear is being ushered in with the help of a sweepstakes where the…
Google has gained a bigger toehold for its Google TV Ads service, signing a multi-year deal with NBC Universal, TelevisionWeek says. NBCU will make slots available across several of its networks, such as Oxygen, MSNBC and Chiller, for Google to…
NBC Universal is providing Google with a big foothold in the business of television advertising. In a deal announced Monday, Google will employ its TV Ads platform to sell spots on some of NBC Universal’s cable networks. Google TV Ads…
Palin, Obama Speeches Set Strategic Tone
For its new science fiction series “Fringe,” Fox is employing some sci-fi type research that shows advertisers probably will get a bigger bang for their buck from the show’s new, low-commercial format. EXTREME MEASURES Fox is going to great lengths…
Online video distribution and research firm TubeMogul has launched a Web marketplace to connect advertisers with Web video producers. The marketplace includes profiles of popular Web shows and creators, along with viewership data and audience demographics. For instance, YouTube producer…
Elizabeth Herbst-Brady has been named president of Magna, a unit of Interpublic Group’s Mediabrands division that gathers media market intelligence for the company’s agencies and clients. Magna had been a centralized media negotiating unit of Interpublic, but its function changed…
The Television Bureau of Advertising said that ePort, its electronic advertising buying system, exceeded the $100 million mark in order volume. The system was funded by local broadcasters as a way to simplify and modernize the process of handling transactions…
The Television Bureau of Advertising released a forecast on Thursday predicting local station ad sales will drop between 2% and 5% next year. In 2010, the TVB said, station ad sales will rise between 6% and 10%. The television station…
Media agency Carat accidentally revealed an upcoming round of layoffs and restructuring after a company human relations executive emailed details and plans to the entire company instead of only management, Advertising Age reports. In addition to information relating to methods…