Internet service providers Verizon Communications, Time Warner Cable and AT&T all told the Senate Commerce Committee on Thursday during a hearing that they support an opt-in system for targeted online advertising, the Washington Post reports. The companies pledged that they…
Bloomberg Television has agreed to let Google sell some of its commercials through Google’s TV Ads platform, the companies said Thursday. Google, which dominates Internet search advertising and has been looking to crack the TV advertising market, last month made…
David Verklin, head of Canoe Ventures, told PaidContent.org on Tuesday that his company, comprised of the six largest cable companies, sees a potential partnership with Google TV Ads. “Google has really been focused on the auction-based model for selling media…
The Wide World of Sports complex at Orlando’s Walt Disney World amusement park is getting a name change, the Orlando Sun-Sentinel reports. Disney hopes to capitalize on its brands by changing the name from Walt Disney World’s Wide World of…
Fast food chain KFC issued a statement regarding its sponsorship of The CW’s “90210,” Advertising Age reports. “KFC has strict guidelines regarding the type of programming during which our commercials air and we continually monitor the content of those programs…
The parent companies of ABC, CBS, Fox and NBC have told the Federal Communications Commission that there’s no need for new TV product placement disclosure rules, Daily Variety reports. The companies, along with the Motion Picture Association of America, argued…
Since June, Sen. Barack Obama has spent $1.5 million in television ads in Indiana, a state often overlooked by past presidential campaigns, the Associated Press reports. The Democratic presidential candidate also spent a total of $6 million on TV advertising…
Ad spending dropped 3.7% in the second quarter of 2008 from the same period a year ago, the biggest quarterly drop since 2001, according to figures released Wednesday by TNS Media Intelligence. For the first half of the year, ad…
PepsiCo is looking to score some attention in this season’s Super Bowl by offering a $1 million prize to the creator of a spot for Doritos that can top ads by Anheuser-Busch during the big game, the Wall Street Journal…
Automaker Lincoln will sponsor a microseries that will run during commercial breaks of “Law & Order” on TNT, the Hollywood Reporter says. The microseries, “RPM,” a crime-thriller starring Jonathan Schaech, will consist of 20 two-minute episodes that will launched Oct….