After suspending its advertising during Hurricane Gustav, Senator John McCain’s campaign is returning to the air to defend the choice of Alaska Governor Sarah Palin for VP on the Republican ticket. The campaign today announced plans for the advertising as…
When Matt Kain worked for an independent search company, he argued that dollars should move from traditional advertising to online, where they would result in higher sales. Now, as managing director of MindShare Search, he’s got a somewhat different point…
Integrated Media Measurement Inc. and the Nielsen Co. have launched a service that electronically measures out-of-home viewership of television shows. The system gives viewers in a pre-selected panel special cell phones that pick up the audio from programs (as well…
To help promote Disney’s theatrical release of its upcoming “High School Musical 3: Senior Year,” social networking site MySpace announced today the launch of the “HSM3 School Spirit Contest,” AdAge reports. Entire high school senior classes can enter to win…
Hollywood ad man Fred Davis’s creative staff is editing video this week in an 8 x 10 foot room cubicle featuring a cow skull over the door, a deer head on the wall, an oriental rug and five people working…
Pfizer Inc. aired a commercial during the Olympics for its Chantix antismoking drug that didn’t name the product, and thus wasn’t required to list its potential side effects, the Wall Street Journal notes. Instead, the commercial directs viewers to a…
More States in Play for Political Advertising
Product Placements Left Out of Estimates
Drivers in four major cities will have their toll charges covered this weekend by cable network TNT, MediaPost reports. To get the word out about its new legal drama “Raising the Bar,” TNT will pay toll charges for two-hour afternoon…
Media company Havas SA posted a 40% profit increase in the first half of the year. Last month, its chief executive Fernando Rodes Vila warned that the company was preparing for “more fragile economic times ahead,” the Wall Street Journal…