NBC has sold more than 80% of its available ad inventory for its broadcast of Super Bowl XLIII, to be played Feb. 1 in Tampa, Fla., AdAge reports. About a dozen of the ads sold went for about $3 million…
“The View’s” 12th-season premiere week reached new highs for ABC daytime, helping the network rank at the top of the list of broadcast daytime TV ratings among female viewers 18 to 49 years old for the week of Sept. 1….
MTV Networks will launch mobile video ads on carrier-operated premium VOD services for the first time. The first advertiser will be the U.S. Air Force, which will have pre-roll ads running across MTV’s mobile video-on-demand programming, as well as campaigns…
News Corp.’s MySpace advertising business and its digital ad business are performing above expectations, the company’s Chief Operating Officer Peter Chernin announced Tuesday, Reuters reports. “The MySpace advertising business is above budget, above where we expected to be,” Chernin said….
Will consumers go for cell phone ads? The Los Angeles Times says that, according to analysts, many of us wouldn’t mind cell phone advertising. A study shows 9% of people would find ads on their phones acceptable, with 31% approving…
CBS News so far is not commenting on the decision by Sen. John McCain’s campaign to use video of “Evening News” anchor Katie Couric to chastise Democratic candidate Barack Obama in a new Web advertisement. The new McCain ad rips…
Fox unveiled its Remote Free TV format with the premiere of “Fringe” Tuesday night, and movie companies took up the bulk of the limited commercial time available in the show. As the show began, Fox told viewers the program was…
Multicultural marketing is a hot field right now, and you don’t need to be African American or fluent in Spanish to succeed. Just ask Dana Bonkowski, recently promoted to VP and media director at Tapestry, a unit of Starcom’s SMG…
Television network promotional spots don’t get fast-forwarded as frequently as other commercials, according to recently released data from TiVo’s Stop Watch service. TiVo figures it’s because promos often are at the beginning or end of a commercial pod and frequently…
Republican presidential candidate John McCain discarded precedent from recent elections, buying political ads on network TV for the second time in as many months. Last month, both McCain and his Democratic rival, Barack Obama, purchased TV time during the Olympics….