Some cable network executives are optimistic that increased viewing—partly driven by the Writers Guild of America strike that hobbled the broadcasters—will translate into a bonanza in the upfront advertising market. But buyers note that a once red-hot scatter market has…
An unnamed Google executive said that the company’s television ad platform, which will allow marketers to log into an interface to place national cable-spot buys, will soon be available to all advertisers, according to MedaDailyNews. Google TV Ads are currently…
The head of the Television Bureau of Advertising said advertisers should be cautious about pulling money out of television, and said TV station Web sites make local media more attractive, Mediaweek reports. Speaking at the group’s annual marketing conference TVB…
Lauren Kelcher, Alexandra Lippin and Paki Newell have been promoted to the position of vice president of the Lippin Group, a Los Angeles-based international public relations consulting firm. Ms. Kelcher, who was hired out of college by the company in…
NBC has set a date for its 2008-09 upfront presentation. The network will unveil its prime-time programming schedule and strategy for the new season on April 2 in New York City. The event will be hosted by NBCU co-chairs Ben…
Advertising spending fell during the fourth quarter of 2007, leaving full year growth at a meager 0.2%, according to new figures from TNS Media Intelligence. For the full year, advertiser spending on network TV dropped by 2% to $22.43 billion….
The Correct Amount of Exposure Depends on Product, Competition
Re-engineering Pods and Remaking Classic Stories
One might think that, as youngsters spend more time with their Xboxes and PlayStations, video game companies would be the natural enemy of the kids television networks. Instead, they’ve become important advertisers and marketing partners, and networks are creating for…
From Cellphones to Cinemas, Screens Are Everywhere, but Catching Eyeballs Isn’t a Given