Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites. Broadband Enterprises counts more than 1,800 sites in its network and will use…
Online video company Break Media has formed the Online Video Advertising ROI Council, the company announced today. The purpose of the group is to analyze and determine online video advertising effectiveness. Break Media is the parent company for Break.com, the…
Outspoken media executive David Verklin will be leaving Aegis Media, parent of Carat. Some of the duties of Mr. Verklin, who was CEO of Aegis Media Americas, will be assumed by Sarah Fay, CEO of Carat and Isobar in the…
Alec Gerster, formerly CEO of media buyer Initiative, has joined Navic Networks as chief marketing officer. Navic develops interactive television software that enables targeting of commercials to viewers. “Alec’s extensive experience, perspective and insight will be invaluable as the media…
Pennsylvania TV Rakes in Windfall
‘Purchase Process Continuum’ Must Be Considered When Making Choices
Smithsonian Networks hired Trifecta Entertainment & Media to act as its representative for ad sales for its cable channel. Smithsonian Channel is available on DirecTV, Charter Communications, Verizon and RCN. “Advertising sales is an integral part of our business strategy,”…
Ben Silverman will give his predictions for the 2008 ad sales season in a keynote at TelevisionWeek’s annual Upfront Summit on May 1 in New York City. The NBC Entertainment/NBCU TV Studios co-chairman will join TelevisionWeek publisher Chuck Ross for…
Scripps Networks, which is increasingly creating programming for specific advertisers, found a natural match when it produced a special for Unilever’s Country Crock spread for its Great American Country cable channel. Using ingredients including singer Amy Grant, already a Country…
Drew Corry never got called “The Toad” before he landed his latest job. Nor was he ever sent a stuffed platypus like the one now in his office. “I guess that’s the price you’ve got to pay,” said Mr. Corry,…