A Comcast-led group created to provide a standard format for interactive advertising across the largest cable companies isn’t a joint venture, as previously reported, Multichannel News reports, citing a cable executive it didn’t identify. The so-called Project Canoe is “more…
NBC says research has found that advertising in its programs streamed online is better liked and more recalled than advertising on TV. According to a survey conducted in the fourth quarter, NBC Rewind viewers said ads streamed online with full-length…
The sky’s the limit when it comes to product integration on the Internet. For sponsor Southwest Airlines, production company Madison Road Entertainment staged a standup comedy tryout aboard a regularly scheduled flight from Los Angeles to Las Vegas during its…
Donald Trump has nothing on Jackie Kulesza. Just across the Chicago River where Mr. Trump is building a 92-story hotel and apartment complex, Ms. Kulesza buys billions of dollars worth of television advertising for clients as VP and broadcast activation…
MTV’s college network, MTV U, will be running special mental health programming this month aimed at reducing the stresses that lead to student suicides. The channel’s campaign, “Half of Us,” features musicians talking about how they have dealt with depression…
Among African American households, “American Idol” was a bigger prize than the Oscars, according to data from Nielsen Media Research. The following chart shows the top-rated shows in African American households for the week ending Feb. 24. Program Network Rating…
Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday. Michelob beer will be an online sponsor of the show this season. The deals provide brand exposure through in-show product…
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