Just from watching his own children, Neil Ascher knows while kids today still watch TV, there are more things than ever keeping them occupied—and more ways for marketers to reach them. As executive VP at Zenith Media, Mr. Ascher is…
Nickelodeon’s dominance in the kids market can been seen in the list of the 10 highest-rated shows among kids 6 to 11 years old. All of them were on Nick in February, with a “Fairly OddParents” movie leading the way….
The NBC Universal Head on Why Niche Is No Good
Facing a weak economy, execs and analysts are keeping a close watch on traditional and digital ad spending, according to a report by Citi Investment Research. The analysis foresaw ad budgets climbing 3%-5% in 2008, with a boost from the…
Online video advertising network YuMe has formed a partnership with SpotXChange, an online marketplace for ads. Under the deal, YuMe’s clients gain access to the advertisers and agencies buying video ads in the SpotXChange marketplace, the companies said. Also, media…
M&V: Bengals’ Chad Johnson Stars in 2nd Season of Short Action Films
Changes at Dedicated Media Shop Lay Groundwork for Auto Giant to Shift Spending to Encompass Multiple Online Channels
Media Buyers Should Note Potential Effects of Early Spring on Viewership
Hi-Def’s Benefits Don’t Translate to Many Commercials
Moonves Nixes Tavern on the Green Party