Rev. Jesse Jackson and “Inside the Actors Studio” host James Lipton will be among the keynote speakers at Promax/BDA’s 53rd annual conference. Promax/BDA, a nonprofit organization for content marketing, promotion and design professionals, will hold this year’s conference from June…
Former U.S. Vice President Al Gore’s nonprofit Alliance for Climate Protection this week will start airing television commercials as part of a three-year, $300 million campaign to push laws that will cut greenhouse-gas emissions, the New York Times reports. Mr….
Judy Kenny was named executive VP for ad sales at MyNetworkTV, Mediaweek reports. Ms. Kenny joins the News Corp.-owned broadcast network from Univision. Before working at Univision she was at ABC.
Judy Kenny has been named executive vice president of sales at MyNetworkTV. Before joining the network, Ms. Kenny was executive vice president of sales for Univision. She previously held the position of senior account executive of prime time for ABC….
Discovery Communications kicked off its 2008 upfront road show Monday in Chicago, unveiling new programming featuring coal miners, sled dogs and escape artists The network also is launching a promotional campaign with a catchy, sing-along chorus. Discovery’s ratings among viewer…
Despite tough economic conditions, U.S. advertising spending increased in calendar 2007, with particularly significant growth in the Internet category. According to preliminary figures from Nielsen Monitor-Plus, cross-media ad spending rose an average of 0.6% from 2006, with digital buys up…
The New York Television Festival will partner with Advertising Week on Nexus NYC, a meeting place for TV, digital and online content producers to meet corporate brand managers and executives. Nexus NYC will be comprised of a series of structured…
The Advertising Research Foundation’s annual convention that kicks off this week will highlight some of the latest tools marketers are using to tap into consumers’ brains, the New York Times says. Scientists are trying to end the hypothesizing about what…
The National Advertising Division of the Council of Better Business Bureaus today plans to say that Wal-Mart ads implying the store will save its shoppers $2,500 a year are misleading, the New York Times says. In fact, the figure represents…
Media buyer ZenithOptimedia has lowered its forecast for U.S. advertising spending for 2008 as the effects of the housing crisis seep into the economy and consumer confidence droops. Zenith sees newspaper advertising taking a bigger hit while Internet spending grows…