Zenith Media said it is subscribing to a suite of new services from Nielsen Co. The data Zenith gets tracks viewing of TV programming on a variety of digital platforms and will be used for advertising planning and to analyze…
Worldwide television advertising sales will rise 5.8% to $123 billion this year as the Beijing Summer Olympics will more than offset spending pullbacks from the economic slowdown, the Hollywood Reporter says, citing a new report from Informa. North American ad…
CBS expects its March Madness on Demand Web cast of NCAA basketball tournament games to deliver $25 million in ad sales, double last year, Bloomberg reports. The Web cast could produce a profit of $18 million, the network said. –…
A Mediaweek poll of media buyers indicated that series development delays and lack of fanfare at the upfronts will have little impact on the ad-buying season, the Hollywood Reporter said. The writers strike has left networks with less finished product…
The creators of Discop East will launch a new niche content market, Discop Africa, in February in Dakar, Senegal. The three-day convention will bring TV program buyers and sellers together for content acquisition and distribution in Africa. Discop Africa ’09…
Like college basketball fans, marketers are crazy for March Madness. The annual NCAA Men’s Basketball Tournament broadcast by CBS draws some of the highest ad rates of any programming on television. While others do the bracketology to figure out which…
At WPP’s GroupM media unit, John Montgomery has to keep track of a lot of digital assets. GroupM has been investing in companies in areas ranging from gaming to behavioral targeting to social networking. In his new job as chief…
Comedy Central is planning the show that keeps on giving. After “Night of Too Many Stars: An Overbooked Benefit for Autism Education” appears on the network April 13 at 8 p.m., it will be available for purchase on iTunes and…
Ask a group of senior client, agency and media executives how the ad industry will change in the future and you’re likely to get some interesting answers. The Association of National Advertisers took such a poll last month at its…
The Emmy Awards will move to Los Angeles’ Nokia Theater from the Shrine Auditorium this September, Daily Variety reports. The Academy of Television Arts & Sciences signed a 10-year agreement with Nokia owner Anschutz Entertainment Group. The Academy also plans…