Karla Knecht’s work sometimes comes home with her. As VP and strategy director at Starcom on the Applebee’s account, Ms. Knecht says agency and client work closely together and enjoy a pure partnership. “We’re not just partners with marketing, we’re…
Nielsen says product placements in prime-time broadcast network programs rose 13% in 2007 from the previous year. Fox’s “American Idol” was again the show with the most product-placement occurrences, with 4,349, up from 4,086 in 2006. In all, the 10…
NBC Universal CEO Jeff Zucker said he has seen no signs of advertiser discomfort over protests that have interrupted the Olympic torch relay, Reuters reports. NBC Universal has sold 75% of the commercial time available in the Olympic broadcasts and…
The Nielsen Co. agreed to acquire IAG Research for $225 million, the companies announced Monday. IAG measures consumer engagement with television programs, commercials and product placements, factors that supplement Nielsen’s measurements of how many people are watching TV shows and…
Genre Less Important Than Tailoring Promo
Comcast Spotlight, the ad sales division of Comcast Cable, and media agency Starcom MediaVest Group have released the latest results of their study in addressable advertising and, based on its success, disclosed plans to launch a second trial this year….
Not so long ago, it would have been hard to imagine a show named “Assy McGee” getting on the air, much less with a major advertiser as a sponsor. And yet, “Assy McGee,” the AdultSwim animated series that follows the…
Ads embedded in YouTube videos perform just as well as ads on television, Google said. Those are the findings from a study commissioned by Google to measure the effectiveness of 30-second ads on YouTube, on TV and embedded into content…
In the agency world, landing new business can get a little hairy. But that’s not a worry for Barbara Kittridge. The former L’Oreal executive, who recently joined Spark Communications, still has friends at the company who can get her all…
The majority of the largest advertisers reduced ad spending in 2007. As a group, the top 10 media spenders lowered their outlays by 0.3% compared with 2006. The complete list of big marketers, with their spending figures in millions of…