Showtime Network’s highest priority of 2007 was the launch of original series “Dexter,” a criminal drama about a Miami forensics expert by day and vengeful serial killer by night (but you’ll like him). The launch plan leveraged the cable net’s…
Medium Generates Most Consumer Response, Triggers Online Search
Initiative USA’s Tim Spengler Wins Kudos for ‘Turning Media Idea Into Marketing Result’
New Technology Making Its Mark
Initiative will leave no stone unturned looking for ideas. Staffers and their leaders will go anywhere and talk to anyone in their ongoing search for what’s new, what will engage, what will connect. They’ll even journey deep into geekdom if…
The 2008 global content convention Mip TV Featuring Milia will feature several events structured around brands and advertisers in anticipation of increased participation by ad agencies, marketing groups and content producers. Richard Dickson, senior VP of worldwide marketing at Mattel…
Local TV news is the most effective video platform for advertisers, according to a new survey. The survey of more than 2,700 local news viewers between the ages of 25 and 54 showed them to be more engaged with local…
Friend Eulogizes DDB Creative Director as Having ‘Hunger for Life’
Imagine what you would learn if you spent all day looking over people’s shoulders to see how they consume media. What do they do when they wake up, when they’re at work, while they’re at their computer or sitting in…
Fred Sattler says he’s more than a car guy from Detroit. Maybe he should be looked at as a hybrid. Mr. Sattler joined Initiative this month as executive VP and managing director, after helping the agency win the Hyundai-Kia account….