Recent figures from Nielsen Monitor-Plus indicate that there was little growth in ad spending during 2007, and that was particularly true of segments of the television business. None were as strong as the Internet or national magazines last year. However,…
ABC is planning to integrate live commercials into “Jimmy Kimmel Live,” Adweek reports. Live spots, once a staple of TV, are now seen as a way to help sponsors stand out and beat the digital video recorder and remote control….
The NBA and ESPN have collaborated for the first time on a 20-commercial campaign designed to promote the National Basketball Association playoffs. The ad concept, titled “There Can Be Only One,” has rival players such as Kobe Bryant and Shaquille…
NBC Universal and Qubo are joining the Department of Health & Human Services, the Ad Council and the U.S. Olympic Committee to extend a public service campaign about childhood obesity with Olympics themes. Ion Media Networks, Scholastic, Corus Entertainment and…
ABC, CBS Put More Commercials in First Half of Late-Night Talk Shows
Deft Integration a Main Attraction for Longtime Clients
Last week at a Newhouse School breakfast in New York, Ken Auletta interviewed Bob Iger, president and CEO of The Walt Disney Co. Some observations based on their discussion: w Today’s low television ratings do not support the profitable production…
The CW will forego a traditional upfront presentation in May and hold a cocktail party for ad buyers instead, Daily Variety reports. The netlet has also launched a racy campaign to get viewers to tune in as its show “Gossip…
More than 100 college presidents and athletic directors are urging NCAA President Myles Brand to re-examine the presence of alcohol ads on broadcasts of games, suggesting that college sports and beer advertising are “a bad mix.” The letter cites the…
Digital viewing hasn’t become a threat to more traditional ways of watching television programming, according to a new study by OTX Research. “What we’re seeing is that the effect of video being offered on alternative devices—primarily the PC, but there’s…