With concerns about a possible recession worrying ad sellers at most media outlets, marketers are expected to continue to increase spending to reach Hispanic consumers. “The Hispanic market remains in a growth phase, unlike the slowing English-language media market in…
When GroupM Chief Investment Officer Rino Scanzoni reorganized its local broadcast buying operations, he brought in Ellen Drury. Mr. Scanzoni’s plan is to consolidate the local broadcast units from GroupM’s three agencies—Mediaedge:cia, MindShare and MediaCom—into two teams. Heading one of…
Jenny McCarthy joins the returning Leah Remini and Chelsea Handler in the second season of “In the Motherhood.” The online comedy series is sponsored by Suave and Sprint, both clients of MindShare Entertainment. Episodes of the series can be found…
Millions of viewers used their digital video recorders to watch and rewatch the commercials that aired during the Super Bowl. According to Nielsen Media Research, more than 4 million people played back the spot for Walt Disney’s upcoming movie “The…
Writers Guild of America members voted to end the 100-day strike that hobbled the broadcast television networks in a fight over how to split revenue from digital distribution of TV shows. The Tuesday vote means writers can go back to…
Branded entertainment grew 14.7% to $22.3 billion in 2007, according to a new report from PG Media Research. The research company projects another 13.9% increase in 2008 to $25.41 billion despite slowing overall economic growth. “Even without an economic slowdown,…
‘24,’ ‘Heroes’ Won’t Return This Season Fox’s “24,” NBC’s “Heroes” and CBS’ “Cane” are among the series that won’t return this season because storylines were disrupted by the Writers Guild of America strike, Daily Variety reports. Shows such as CBS’…
Even if the Writers Guild of America strike is settled soon, television advertising isn’t immediately going to return to business as usual, ad buyers say. “There’s going to be a lot of repercussions that are going to be felt for…
With news from the presidential campaign trail capturing the attention of viewers, cable news networks are hoping to hold that attention by running election returns during commercial breaks. Fox News, CNN and MSNBC said they have been experimenting with running…
The Super Tuesday results are sending the presidential race into extra innings, delivering the potential for unexpected benefits to media in Washington, D.C., Texas and Ohio, even as fundraising problems and uncertainties about how long the race will last leave…