The rise of Scott Hagedorn to managing director of OMD East is another sign of the ascension of digital in the media world. Mr. Hagedorn had been U.S. director of OMD Digital and never had a job in traditional media…
A new series on the Golf Channel highlights young players learning to hit the ball like Tiger Woods. With the working title of “Hilton Head 101,” the reality show will take viewers to the International Junior Golf Academy in the…
Marketers spent $2.3 billion on media outlets that reach African American consumers, according to the Nielsen Co.’s first 12-month analysis covering 22,000 national, regional and local advertisers. Nielsen tracked spending in five media—local radio, national magazine, national cable TV, network…
A record 95.7 million people watched the New York Giants upset the undefeated New England Patriots on Sunday, but not all of them were watching the game live. In addition to being symbolic of the pinnacle of the pro football…
The big game drew record ratings, and online views of Super Bowl ads are skyrocketing, too. MySpace reported that consumers have viewed Super Bowl commercials at myspace.com/superbowlads more than 23 million times in the first 24 hours after they were…
Many Super Bowl advertisers failed to capitalize on the opportunity to integrate their TV spots with online media. That’s the conclusion of an analysis released today by search marketing firm Reprise Media. Disney, Xantac and Hershey missed opportunities, and movie…
FCC Takes Action on Rewrite of Rules
Consumers Spend During Economic Downturns, But They Need Incentives
Insurance Giant Backs Lifetime Campaign
Using ‘Tease and Reveal’ Tactics to Thwart Ad-Skipping