Google continued to dominate the search market in January, registering more queries than Yahoo and MSN combined. The figures come from Nielsen Online, which has changed its methodology, meaning these results cannot be compared with earlier results to draw trending…
BBC America acquired a show it describes as “Jurassic Park” meets “Doctor Who.” The series, “Primeval,” a hit in the U.K., will start airing on the cable channel in August. BBC America has acquired two seasons of the series, the…
Major advertisers and media buyers want to sit down with ABC, CBS and NBC to discuss the integration fees they charge sponsors. The fee originally covered the cost of integrating commercials into the networks’ programming stream. Now, even though spots…
Pfizer is pulling its Lipitor ad featuring Dr. Robert Jarvik, which has created a wave of controversy. The drug company also promised to do a better job of clarifying its use of spokespeople in future advertising messages. The company, under…
Arbitron and the Nielsen Co. said they have terminated the development of Project Apollo, a research system that gathered data on media usage and store sales in order to measure advertising effectiveness. “Despite a promising level of interest, we did…
Mobile video ads generate more than four times the click-through rate of direct-response ads. That’s the conclusion of a study recently completed by MobiTV, the mobile television provider that counts more than 3 million customers for its video-on-cell-phone service. The…
Jonathan Block-Verk is a couple of weeks away from making announcements about content and speakers at the 53rd annual Promax/BDA Conference, to be held June 17-19 at the Hilton New York in Manhattan. It will be Mr. Block-Verk’s first as…
While most networks are struggling during this year’s February sweep because of a writers strike-related lack of original programming, Fox is riding high thanks to the Super Bowl and “American Idol.” The surprise? NBC’s sweep surge. NBC is close to…
The parent of Hollywood trade publications Daily Variety, Broadcasting & Cable and Multichannel News plans to divest the titles, opening the possibility of a sale. Reed Elsevier said it plans to peel off its Reed Business Information unit, which holds…
When you think “upfront,” your mind doesn’t go first to shopping malls. But making early yearlong buys with mall operators was one of the things on out-of-home specialist Jill Nickerson’s mind last year. Ms. Nickerson, who moved from MediaVest last…