CMT’s ‘Coyote’ Uglier Than Ever
If you’re looking for a woman whose special talents include pouring drinks and dancing on bars, then CMT has just the show for you. “The Ultimate Coyote Ugly Search” is back for a third season, starting March 7 at 9…
Advertising
Fox to Hold Affiliates Meeting During NAB Show
The Fox affiliates body is scheduled to hold a low-key meeting on April 15 during the National Association of Broadcasters Show in Las Vegas. The Fox gathering usually is held on the eve of the National Association of Television Program…
Despite Strike, Oscars Get Most Ad Dollars Yet
Award Show’s Big Name Marketers Prove There Is Still Power in Broadcast
TV Growing Less Effective as Ad Medium, Study Says
Marketing executives believe that television has become a less effective advertising medium over the past two years, according to a new study conducted by the Association of National Advertisers and Forrester Research. The survey found that 62% of marketers are…
Ad Buyers Face Strike Aftermath
Scramble Is on to Place Spots in Altered Network Schedules
Strike Ends, TV Ad Biz Adjusts
Change Coming, Bit by Bit
Booming Buying Power
Advertisers Finally Starting to Realize Benefit of Targeting the Wealthy Demographic
What Keeps Boomers Tuned In?
‘TV Generation’ Has Varied Tastes
Drilling Down to the Finer Points
‘Microtrends’ Offers Insight Into Power of Various Niche Population Segments
Ad Position Really Makes a Difference
Starcom-ABC Family Study Proves Placement Does Matter