Thursday marks the start of the Lunar New Year, the single most important holiday for Asian communities around the world. Many Asian groups across America, including Chinese and Vietnamese communities, will celebrate this significant event with family and friends hoping…
The Writers Guild of America strike, which has crippled the regular business of the television broadcast networks, may be headed for a conclusion this week. Informal talks between the guild and the Alliance of Motion Picture & Television Producers have…
The presidential candidates’ level of ad spending in Super Tuesday states may pale in comparison with the level of spending in Iowa and New Hampshire, but TV stations may have generated $16 million in last-minute ad buys during the campaign’s…
The NFL Network will be running a new spot during Super Bowl XLII Sunday on Fox, and TelevisionWeek is delivering the first look. The reprises a theme from ads aired in the 2006 season showing how some fans’ predictions about…
Software giant Microsoft made a $44.6 billion offer for Yahoo! in an effort to challenge search giant Google in the Internet advertising business. The acquisition would be the biggest ever in the technology business. Both Yahoo and Microsoft have lagged…
Online video ad network SpotXchange said it received its first round of angel funding. The company did not disclose the amount, but it said investors include Alex Bogusky, chief creative officer, Crispin Porter + Bogusky; Laurence Chang, former portfolio manager,…
The Clinton campaign is buying an hour on the Hallmark Channel on Feb. 4, the eve of the Super Tuesday presidential primaries in order to air part of a 90-minute campaign “Voices Across America” national town hall. The town hall…
Spending on advertising on the Republican side is still expected to pale compared to that on the Democratic side for Tuesday’s Super Tuesday presidential races, but it’s starting to increase. The campaigns of Mitt Romney and John McCain both announced…
DirecTV and TNS Media Research said they are developing an audience measurement service based on a panel of 100,000 DirecTV subscribers. TNS DirecTView, to be introduced this year, will measure total viewing on a second-by-second basis, including live viewing and…