Twenty years ago, Ava Jordhamo asked Peggy Green to move her from spot buying to network buying when a position opened up. Ms. Jordhamo had been with Saatchi & Saatchi DFS Compton for only a few months. Ms. Green was…
WE TV is getting hitched to wedding programming. The “Bridezillas” network says it has a slate of new series and specials on nuptials for its WE GO Bridal multiplatform initiative, which includes a weekly night of programming and a dedicated…
With Super Bowl XLII coming up Sunday, TNS Media Intelligence has taken a look back at Super Bowl broadcasts over the last 20 years. In that span, the top five Super Bowl advertisers spent a combined $659 million on advertising….
Barack Obama’s campaign is launching campaign ads in New York starting tomorrow, in a surprise turn in the race for the Feb. 5 Super Tuesday vote. Campaign manager David Plouffe announced the ads today, saying details of the creative will…
WGA, Studios Narrowing Gap in Informal Talks The Writers Guild of America and the networks and studios Monday moved closer to outlining an agreement after a week of informal talks, narrowing the gap on issues such as dividing earnings from…
But Clinton, Obama Make Inquiries About National Spots
The first “upfront” presentation by NBC Everywhere held earlier this month to tout its alternative digital assets marked a significant coming of age for the out-of-home (OOH) TV arena. I would suggest that it also helped to reverse the long-established…
Weight-Loss, Smoking Cessation Products Tap Into New Year Attitude
There may be ads for beer, cars and computers on the Super Bowl, but there won’t be any for presidential candidates. Fox has put an end to speculation that one or more of the presidential candidates might use the highest-rated…
A small agency is helping one of the biggest marketers to make a big splash on the small screen. BrandinHand, an agency specializing in mobile phone marketing, last year added to its ranks Eric Bader, who had been managing director…