Last week, Andy Donchin, the director of broadcast media at Carat, missed one of his favorite shows, “30 Rock.” Like millions of viewers, he planned to catch up on the episode by streaming it online at NBC’s Web site. While…
Once-Canceled Series Marks Milestone on Fox
One way to tell what people are looking forward to watching is by checking their digital video recorders. The folks at TiVo have done just that, and as the season started, the shows chosen for TiVo Season Passes are largely…
Jeff Kreiner, who has been senior VP of CBS News Marketing since 1996, has been named to the newly created position of senior VP of production for the CBS Marketing Group. He will be responsible for the network’s growing Outernet…
Drastic Action May Be Required to Counteract Downturn in Market
As Technology Evolves, More Data Becomes Available
In a world of turbocharged media options, word of mouth remains the most trusted form of advertising around the world. In a semi-annual survey, the Nielsen Co. found that consumers trust other consumers more than they trust messages from paid…
David Adelman says his new job is all about communication. Mr. Adelman last month was named MindShare North America’s chief marketing officer, a new post at the media agency. To accomplish his assignment of growing business from both current clients…
Saturday is a day for tackling home repair projects, and HGTV is adding new series to its “building block” of weekend morning programming. Two new shows, “Rip + Renew” and “Hammer Heads,” are set to premiere Oct. 6. In “Rip…
First Half 2007 The top 10 shows in product placements in the first half of 2007 on broadcast showed more brand messages than they had the prior year. “American Idol” remained the top show in terms of product placement, with…