Konica Minolta has signed a three-year deal to be the title sponsor of the annual Gator Bowl Classic, which will be played on New Year’s Day and broadcast on CBS. The game was sponsored by Toyota from 1996 to 2007….
Cost of 30-Second Spot on ‘Grey’s’ Tops Last Year’s ‘Desperate Housewives’
Nets Face Larger IOUs to Advertisers
Sophomore Network Has Added 35 New Advertisers
Book Suggests Small Events Can Lead to Major Changes
Hollywood entertainment marketing agency Lussier has launched a live-action production group and, through a strategic partnership with Zinger! Creative, added full-scale print advertising to its client services. Concurrently, the company has restructured itself into seven operating groups: on-air, print, live-action…
TNS announced plans to combine its TNS Media Intelligence and TNS Media Research businesses to form a unified organization to handle digital media measurement. TNS said it is creating a platform for additional services that take account of the significant…
Warning that increasing use of product placement and product integration are “blurring” the line between TV ads and TV content, two congressional committee chairmen are calling on the Federal Communications Commission to do more to make sure viewers know what…
NBC Universal is expanding a ban on so-called junk food ads from its Qubo block of kids informational programming to include ad breaks in that programming on the local stations it owns, putting more pressure on other networks to follow…
Discovery Channel is hoping a bit of the Halo video game fever will bring some heat to its new show “Last One Standing.” In conjunction with this week’s highly anticipated release of the Halo 3 XBox game, Discovery’s media agency…