Without political advertising or Olympics programming, local broadcast TV ad revenues in the second quarter were down 6.6 percent year-to-year to $3.9 billion, according to analysis of estimates supplied by TNS Media Intelligence/CMR to Susan Cuccinello, senior VP of research…
In the upcoming television season, viewers who used their digital video recorders to watch network shows after they’ve aired will be counted in the ratings—so long as they don’t fast-forward through the commercials. Those DVR viewers are significantly younger than…
Norm Chait presides over the great outdoors for MediaVest. Promoted last month to senior VP, his out-of-home group has been expanding as clients see that technology and targeting have improved what was once a humble business of buying billboards and…
Some people can’t get enough of award shows. And some of those people are cable network programmers and the sponsors that support them. Award shows give cable networks a chance to do some original programming, show off some big stars,…
Internet users are casting their votes for Sen. Barack Obama. Nielsen//NetRatings says BarackObama.com had the most unique visitors of any of the Web sites of presidential candidates. Even before he entered the race, former Sen. Fred Thompson was the top…
Ad spending dropped 0.3 percent to $72.59 billion in the first half of 2007, according to a new report. Several segments of the TV business were weak. Broadcast network TV expenditures fell 3.6 percent to $11.8 billion, spot TV was…
‘Saturday Night Live’ Has a New Rival: P&G
Insurer Tries ‘Serving’ Ads to VOD Audiences Much as It Would on the Web
The average cost for a primetime spot declined by 0.7 percent to $132.970 in the 2006-07 season from the previous year, according to figures from NetCosts, which uses real media buying data from national advertisers that spend a combined $12…
The Nielsen Co. announced a new product that allows advertisers and media buyers to find out whether their spots ran the previous night and how many people saw them. The first client for the product, called KeepingTrac, is media buying…