Oxygen said it completed a six-figure ad deal with Home Depot through the eBay online ad sales exchange. While most cable network initially boycotted the eBay system, Oxygen in August became the first network to make a deal via eBay,…
Moving to keep up its visibility in Washington, the Advertising Council salutes some broadcast and cable companies for public service. The organization also honored the late Jack Valenti, who developed the parental ratings system used by the TV and movie…
Consultant’s Studies of Pod Content Gain Currency in New Era
Brand Recall, Intent to Purchase Higher in HD
Exec Joins From Reed Business Information
The Player: Alex Castro, CEO and co-founder of Pluggd The play: Pluggd is pursuing a place in the wide-open video search business by marrying targeted ads to the precise point in online video most relevant to the spots. The company…
Looking Outside General Market Can Produce Cost-Effective Brand Plans
Mike Pilot, who joined NBC Universal last year as president sales and marketing, plans to hire an executive to oversee the company’s cable entertainment networks as part of a reorganization of NBC’s sales operations. Marianne Gambelli, who has been executive…
NBC, Honda Team for Fall TV Promotion
DIC Entertainment has tapped Kirk Bloomgarden as executive VP of global sales. Effective Jan. 1, he will oversee the company’s worldwide television, home entertainment and consumer products divisions. Bloomgarden joins DIC from the pan-European licensing agency Copyright Promotions, which was…