Spot TV ad revenues will rise between 9 percent and 10 percent in 2008, according to a new forecast from the Television Bureau of Advertising. The TVB said local spot advertising is expected to grow 5 percent to 6 percent,…
Bravo has signed Macy’s, Maybelline New York and Garnier as integrated sponsors of its new series “Tim Gunn’s Guide to Style.” The show premieres Thursday. Macy’s will be the exclusive retail partner for the program. Participants in the show will…
With the new season just around the corner, media-buying agencies are weighing in with early views on how the networks and their shows will fare with viewers. Steve Sternberg, executive VP of audience analysis for Magna Global, looked for a…
Rah-rah for reality. CMT, which this week launched a reality show on the making of this season’s Dallas Cowboys cheerleader squad, said it plans to air a new makeover show called “I Want to Look Like a High School Cheerleader…
Craig Daitch, VP, director of interactive strategy at PHD, says it was his father’s beeper that first got him interested in the world of new media. “I was fascinated by the pager that my father had on his belt, because…
While the number of U.S. television households grew 1.3 percent last year, according to the Nielsen Co., the number of minority households grew more rapidly. In setting its television universe estimates for 2008, Nielsen said there are now 112.8 million…
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