About a year ago, Erin Flaxman was wearing an orange apron at work. Ms. Flaxman, who was named senior VP and director of business development at Initiative North America earlier this week, had completed her MBA after eight years in…
Ad spending in the first half of 2007 declined 7.3 percent to $8.3 billion and seven of the top 10 advertisers reined in their ad budgets. General Motors, for example, cut spending by a whopping 27.7 percent. On the other…
Web Giant Claims Its Ad Targeting Expands Options
Electronic Local People Meters (LPMs) are set to be installed in 38 additional markets by 2011, the Nielsen Co. announced today. Cities including St. Louis, Indianapolis and Las Vegas will be tracked with LPMs, which measure television activity based on…
No Commercials for First 38 Minutes of Premiere
Overall media advertising spending in the U.S. dipped 0.5 percent in the first half of 2007 compared with the first half of 2006, the Nielsen Co. said today. Internet advertising was on the upswing, posting a 23.2 percent increase between…
With most of the television world turning to commercial ratings as the new benchmark this season, the touchstone of the past few years, engagement, appears to have lost some of its buzzworthiness. Nevertheless, engagement—the ability of a medium to help…
Elena Marroquin was drawn to the advertising business at a young age. Ms. Marroquin, who was promoted earlier this month to senior VP of Tapestry, a division of Starcom MediaVest Group’s multicultural unit, remembers wanting to design logos and doing…
If you like the polo shirts, you’ll love the cars. On Oct. 6, the Discovery Channel will premiere a special about designer Ralph Lauren’s collection of automobiles. The one-hour program, shot in high definition, is called “Speed, Style and Beauty:…
Commercial ratings can be tricky things. TiVo’s StopWatch ratings service found that in July, the top-rated commercials did not air in the top-rated shows. In fact, the top-rated commercials ran in shows that weren’t even in the top 10. The…