It is often said that the most powerful form of marketing is the recommendation of a friend. Social networking and other forms of technology are changing the definition of “friends” and how friends communicate. This is especially true among kids….
It’s never too late to make the switch to new media from traditional media. Adam Kasper, senior VP director of digital media at Media Contacts, the digital sister agency to MPG and is the global interactive media network of Havas…
Diana and Other Princesses Reign
The Television Bureau of Advertising, which represents local TV stations, likes to point out that when advertisers buy commercials on local cable, there are many Lifetime and ESPN watchers who don’t see those ads because they’re watching on satellite. The…
States that push up their primary election dates may get a greater say in who becomes president — but their television stations aren’t pulling in more advertising revenue. Instead, stations in the states that traditionally hold the first primaries —…
Reaching Out Beyond TV Screen
PreTesting Deploys Next Generation of Audience Measuring Tools
Cable, Syndication Near End of Annual Ritual Up Over 2006
CLOSE-UP Roger Strong was named VP of research and strategy by iN DEMAND Networks. Mr. Strong joins iN DEMAND from HBO, where he was VP of market research and analysis. In his new position, Mr. Strong will oversee research for…