Comcast Offering Classifieds Via VOD
New Demand for Ads
Advertising
Unwired Net Hits Target With Viewers
Online, Bloggers or User-Generated Videos Can Be Starting Point to Create Links
Measuring Actual Eyeballs
Television is turning to science to figure out who is paying attention to commercials as the medium continues to tout its worth to advertisers. PreTesting Co., which is rolling out set-top boxes that will measure commercial watching on a second-by-second…
Cable Upfront Set to Wrap Up Higher Than ’06
On Track to Book $6.9B as Buyers Look to Secure Q4 Spots
Univision’s First Web Novela a Branded Effort
Unilever’s Caress Is Integrated Into Plot of ‘Mi Adorada Malena’
Cadillac Sponsors FX’s ‘Damages’
The premiere of FX’s new Glenn Close series “Damages” will be presented commercial-free by Cadilliac. Cadillac vehicles also will be integrated into episodes of the series, about high-stakes litigators. Earlier this year, Pontiac was the sponsor of a commercial-free premiere…
Bill Due for Finales
Ad Rates Often Slide as Shows Go Off the Air
Changing Local Habits
Starcom’s Gallagher Thinks Digital
More Speed for TLC
‘Street Customs’ Added to Turbo Block
The Outlook for 2007 National Advertising
Bob Coen, director of forecasting for media buying firm Universal McCann, recently issued a pessimistic update for ad spending in 2007. Here is the new forecast, which calls for total growth of just 3.1 percent, on a media-by-media basis. …