Logo

Advertising

MLB Gets a Jump on Post-Season Marketing

October arrives a little earlier as Major League Baseball rolls out its post-season marketing campaign during the All-Star Game tonight on Fox. The campaign, titled “There’s Only One October,” will feature actor-comedian Dane Cook highlighting great baseball post-season moments, as…

Change of Tune in MTV Upfront

Net Strikes Ad Deal Using Spot Ratings

NFL Posts Gains in Upfront

Advertisers Re-Sign After Growth Year

TV Debate Moves to Web – How to Count Audiences

Internet Ad Bureau Developing Guidelines

Turner Upfront Goes on a Diet

Obesity Issue Takes Bite Out of Advertising

Targeting B2B TV Ads Pays Off

Research Helps Regional Campaign Reach Desired ‘Influencer’ Audience

Viewers Recall Ads in Top 10 Programs

Shows That Get Noticed

Zenith Reaffirms Optimistic View of U.S. Ad Spending in ’07

Rate of Growth Is Slower Than in Past

Obesity Report Delayed as Advertisers Prepare Their Plan

Two senators are postponing a task force report on child obesity, an indication that the nation’s biggest food and beverage marketers are preparing to unveil major new concessions in how they market food to kids on TV. Sens. Sam Brownback,…

State Farm Sponsors MLB’s Home Run Derby

State Farm will be the title sponsor of the Home Run Derby that will air on ESPN as part of Major League’s Baseball’s All-Star Week. State Farm also agreed to become the official insurance company of Major League Baseball. Terms…