The higher advertising sales that have buoyed shares of media companies such as Viacom and CBS Corp. may be short-lived, warned Barclays Research analyst Anthony J. DiClemente in a report, according to the Los Angeles Times’ Company Town blog. DiClemente…
Time Warner’s cable networks are working on commercials that are harder to distinguish from the programs they appear on, reports Brian Steinberg in Advertising Age. The Turner cable networks are "tagging" moments in movies and series to try to find…
Former CNN host Larry King has a new television role: an infomercial host hawking breath fresheners, reports Advertising Age. King will appear with his wife, Shawn Southwick, to promote BreathGemz breath fresheners, and he has also taped an ad for…
With the fifth season of AMC’s “Mad Men” delayed by a dispute over, among other things, how much advertising to include in the telecasts, Advertising Age’s Brian Steinberg examines the show’s business model to determine what’s really behind the disagreement…
For Major League Baseball’s Opening Day today, an advertiser is unlocking a paywall for rabid baseball fans. Advertising Age reports that Volvo is presenting free streaming games on Apple devices for one month. MLB Advanced Media announced that access to MLB.TV…
A major cable network announced today that it has hired a new executive vice president of marketing. Walter Levitt, who was most recently chief marketing officer for Canada’s Canwest Broadcasting, moves into the new job with Comedy Central. The announcement…
Advertisers are spending more than ever on broadcast and cable television networks, according to Advertising Age, which cites research from eMarketer. TV is proving the richest media segment, with about 39.1% of all ad spending directed to the medium this…
The negotiations between "Mad Men" creator Matt Weiner and AMC and Lionsgate are now precarious after foundering on three proposals that Weiner objects to, reports Deadline.com. Weiner is objecting to inserting product placement into the series, cutting two minutes from…
Signs of an ad market recovery are found in two reports surfacing Thursday, Broadcasting & Cable reported. “Station groups showed ‘robust recovery’ in the fourth quarter, reported the media investment bank M.C. Alcamo & Co., as political advertising combined with…
CBS has unveiled a new approach to television advertising buying in which demographics such as age and sex don’t matter, reports Advertising Age. CBS Chief Research Officer David Poltrack announced the model at the Advertising Research Foundation’s Re:Think 2011 conference…