Logo

Advertising

MTV’s Controversial ‘Skins’ Delivers More Viewers for Finale, But Future Is Up in the Air

MTV’s "Skins" drew 1.2 million viewers for its finale, up slightly from the previous week, but the future of the show is up in the air, reports EW.com’s Inside TV. MTV said Tuesday it hasn’t decided whether to renew the…

Guess Their Songs Won’t be on Hit Series: Foo Fighters Frontman Says, ‘Not Everyone Loves ‘Glee’ ‘

Foo Fighters frontman Dave Grohl tells the Hollywood Reporter that after watching 10 minutes of "Glee", it’s "not my thing," adding "not everyone loves ‘Glee.’ Me included." Grohl took a potshot at "Glee" creator Ryan Murphy, noting, "“And then the…

Must Read: Kantar Media’s Report on Money Advertisers Spent in 2010, Including Charts You’ll Want to Print Out About Percent Change in Ad Spending by Media Sector; Top 10 Advertisers; Ad Spending by Category; Branded Entertainment Stats

"Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion. … Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the…

Gilbert Gottfried Apologizes for Jokes About Japan

Comedian Gilbert Gottfried, who was fired Monday as the voice of the Aflac duck, apologized today for Twitter jokes about the disastrous earthquake and tsunami in Japan, according to The Hollywood Reporter. "I sincerely apologize to anyone who was offended…

Dish Net, LIN Agree to Terms After Retrans Dispute Took LIN TV Stations Off Dish in 17 Markets for Eight Days

The headline says it all. We could not find any news stories that carried any details of the deal, other than the reports saying that terms were not disclosed. Dish had claimed at the beginning of the dispute that LIN…

NBC Marketing Boss May Be on Chopping Block; Other Key Execs Also in Jeopardy as Network Overhaul Continues

NBC marketing chief Adam Stotsky may be the next top executive to leave under Bob Greenblatt’s overhaul of the network, reports New York Magazine’s Joe Adalian in the publication’s Vulture blog. "The most recent speculation in industry circles: Greenblatt wants…

Advertisers Continue to Avoid Controversial MTV Show

While MTV’s "Skins" has just two episodes remaining, the show continues to be avoided by advertisers, notes The New York Times’ Media Decoder blog. Nearly all of the show’s paying advertisers for its eighth episode promoted video games, DVDs or…

Disney Exec: ESPN Will Be Fine Even if NFL Shuts Down

ESPN isn’t concerned about a potential NFL shutdown if owners and players can’t reach a deal, with Disney Chief Financial Officer Jay Rasulo saying at a conference Tuesday that the network will swap football coverage for other sports, according to…

Spot Advertising Firm NCC Adds Millions of Customers to Local Cable TV Sales Effort Under New Brand, ‘I+’

NCC Media has expanded and formalized its local TV sales program under the brand I+, or Interconnected Plus, and the service provides TV marketers with access to millions of additional customers from satellite providers and telco systems, MediaPost reported. “The…

Ad Agencies Urged to Embrace New Technologies

Bill Koenigsberg, CEO of Horizon Media, said technology is transforming the marketing world at a rapid pace and urged advertising agencies to keep up with the changes, Jon Lafayette writes in Broadcasting & Cable. "There are going to be a…